Ditapis dengan
Customer value, satisfaction, loyalty, and switching costs: an illustration f…
Hardcopy
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- IM196A0627
Service Innovativeness and Firm Value
Service innovativemness, or the propensity to introduce service innovations to satisfy customers and improve firm value at acceptable risk, has become a critical organizational capability..Printed Journal
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- 222437
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- JMR50O2
Are Multichannel Customers Really More Valuable? The Moderating Role of Produ…
How does the monetary value of customer purchases vary by customer preference for purchase channels (e.g., traditional, electronic, multichannel) and product category? The authors develop a conceptual model and hypotheses on the moderating effects of two key product category characteristics?the utilitarian versus hedonic nature of the product category and perceived risk?on the channel preferenc…
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- 222429
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- JM7704
A Practical guide to combining products and services
Most firms are trying to combine products and services into innovative offerings in an effort to boost revenue and profit streams and balance cash flows. These hybrid solutions can help companies attract new customers and increase demand among existing ones by offering them superior value. Such offerings are commonplace - think Apple (the iPod product combined with the iTunes service). While th…
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- 178012
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Cross-category affects of aisle and display placements: a spatial modeling ap…
Amid growing competition, retailers are increasingly interested in more effective aisle and display management strategies. These strategies involve placements of product categories in aisles and displays within each store to facilitate greater sales affinity (demand attraction) between categories to improve the store's share of customer wallet. The authors investigate the effects of aisle and d…
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- 222429
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New product preannouncements and shareholder value: don't make promises you c…
New product preannouncements are strategic signals that firms direct at their customers, competitors, channel members, and investors. They have been touted as effective means of deterring competitor entry, informing potential customers, and even tipping the balance of technological standard battles in favor of the preannouncing firms. However, preannouncements also carry the risks of unwanted c…
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- 222437
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Network effects and competition: an empirical analysis of the home video game…
Building on the resource-based view of the firm, we advance the idea that a firm's customer network can be a strategic asset. We suggest that network effects are a function of network size (i.e., installed customer base) and network strength (i.e., the marginal impact of a unit increase in network size on demand). We empirically study these network effects in the 16-bit home video game industry…
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- 1432095
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The Roles of channel-category associations and geodemographics in channel pat…
Distribution channels, Retail stores, Consumer behavior, Geodemographics, Variance analysis, Studies.Printed Journal
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- 222429
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Are the Drivers and role of online trust the same for all web sites and consu…
Online marketing strategies of different Web site categories emphasize different site characteristics, such as privacy, navigation, and advice to build trust. The authors develop a conceptual model that links consumer perceptions of Web site characteristics and consumer characteristics to perceptions of trust in a Web site and that links online trust to behavioral intent related to a Web site. …
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- 222429
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