Listening In" to find and explore new combinations of customer needs

By "listening in" to ongoing dialogues between customers and Web-based virtual advisers (eg, Kelley Blue Book's Auto Choice Advisor), the authors identify new product opportunities based on new combinations of customer needs. The data are available at little incremental cost and provide the scale necessary for complex products (eg, 148 trucks and 129 customer needs in the authors' application).…

An Autobiographical essay: when i stop learning, i will leave

The past 35 years have been an exciting time for marketing science and for modeling new product decision support. The challenges of new product design, forecasting, risk management, and launch strategy have fostered a large set of creative and useful models. In the late 1960s, major new theoretical approaches were being developed in the field of stochastic models. In the late 1980s, Hyper Card …

Are the Drivers and role of online trust the same for all web sites and consu…

Online marketing strategies of different Web site categories emphasize different site characteristics, such as privacy, navigation, and advice to build trust. The authors develop a conceptual model that links consumer perceptions of Web site characteristics and consumer characteristics to perceptions of trust in a Web site and that links online trust to behavioral intent related to a Web site. …

Essentials of new product management

Edisi

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ISBN/ISSN

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Deskripsi Fisik

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Judul Seri

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No. Panggil

Tan 658.575 Urb e

Advanced marketing strategy phenomena, analysis and decisions Glen L. Urban, …

Includes index & tables

Design and marketing of new products Glen L. Urban

Includes index and tables

Applications of management sciences in marketing by David B. Montgomery and G…

Includes bibliographies, index and tables.

Design and marketing of new products Glen L. Urban [and] John R. Houser

Includes index and tables.