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Don't be undersold!

Kumar, Nirmalya - ; Steenkamp, Jan-Benedict E. M. - ;

The devastation and poverty that characterized Germany after World War II provided the ideal environment for Aldi, which invented what is commonly referred to as the hard-discount store. The format has been widely imitated. A hard-discount store differs from U.S. bargain stores like Wal-Mart and Kmart. It is a minimally decorated outlet that sells a small assortment of foodstuffs and household goods--typically 1,000 to 1,500 SKUs. Hard-discount stores are about one-tenth the size of a Wal-Mart, with comparably lower staffing levels, and are usually located in low-rent districts. Hard discounters have an extremely efficient supply chain, thanks largely to their limited SKU numbers and private-label focus, which make for a simpler operation. To combat market share losses, mainstream retailers have been forced to emphasize their own private labels and develop cheaper versions of them. Brand executives at major consumer packaged goods companies have mostly been caught off guard by the hard discounters' success..Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School Publishing
Edisi-
SubjekCompetition
Business models
Retail Stores
International
Discounts
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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