Ditapis dengan
JMR
The increasung amount of electronic word of mouth ( eWOM ) has significantly affected the way consumers make purchases decisions..Printed Journal
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JMR5303
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors:…
Launching breakthrough and incremental new products is vital to firm performance; it also resonates with both ego (i.e., directly connected partners) and global (i.e., interconnected ties in an industry) network perspectives. Prior research has listed several ego network? and global network?level factors that affect innovations, but this study goes a step further, to reveal the interactions of …
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JMR5303
Trust at different organizational levels
The authors explore the effects of trust at three distinct organizational levels in a marketing collaboration: interorganizational trust between collaborating firms, each firm's agency trust in its own representatives assigned to a collaborative entity (coentity), and intraentity trust among the representatives assigned to the coentity. Dyadic survey and longitudinal objective performance data …
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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Effect of service transition strategies on firm value
The authors investigate the effectiveness of service transition strategies for generating shareholder value by evaluating secondary data pertaining to 477 publicly traded manufacturing firms during 1990-2005. The impact of a firm's transition to services on firm value (as measured by Tobin's q) remains relatively flat or slightly negative until the firm reaches a critical mass of service sales …
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Customer participation and the trade-off between new product innovativeness a…
To address the trade-off between new product innovativeness and speed to market caused by customer participation activities, the author differentiates two dimensions of customer participation - customer participation as an information resource (CPI) and customer participation as a codeveloper (CPC) - and explores the moderating effects of downstream customer network connectivity and new product…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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