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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=Jung, Minah H.
cover
JMR
Janiszewski, ChrisPuntoni, StefanoGrayson, KentLaran, JulianoFang, EricNelson, Leif D.Grinstein, AmirSotgiu, FrancescaPalmatier, RobertHan, ShunpingJung, Minah H.Perfecto, HannahVanEpps, Eric M.Downs, julie S.Loewenstein, GeorgeGurnani, HareshOza, Shweta S.Langhe, Bart DeRossi, FedericoPutnam-Farr, EleanorKronrod, AnnBagchi, RajeshRosario, Ana Babic.Valck Kristine DeBijmolt, Tammo H. A.Lee, JongkukIsaac, Mathew S.Brough, Aaron R.Koukova, Nevena T.Bagarajan, MaheshChintagunta, Praeep K.Riis, JsonSalerno, Anthony.

The increasung amount of electronic word of mouth ( eWOM ) has significantly affected the way consumers make purchases decisions..Printed Journal

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5303
cover
Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental…
Nelson, Leif D.Jung, Minah H.Perfecto, Hannah

Anchoring, the biasing of estimates toward a previously considered value, is a long-standing and oft-studied phenomenon in consumer research. However, most anchoring work has been in the lab, and the results from field work have been mixed. Here, the authors use real transactions from an empirically investigated and commercially-employed pricing scheme (?pay what you want?) to better understand…

Edisi
-
ISBN/ISSN
222429
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
JMR5303