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Ditemukan 6 dari pencarian Anda melalui kata kunci: author=Janiszewski, Chris
cover
JMR
Janiszewski, ChrisPuntoni, StefanoGrayson, KentLaran, JulianoFang, EricNelson, Leif D.Grinstein, AmirSotgiu, FrancescaPalmatier, RobertHan, ShunpingJung, Minah H.Perfecto, HannahVanEpps, Eric M.Downs, julie S.Loewenstein, GeorgeGurnani, HareshOza, Shweta S.Langhe, Bart DeRossi, FedericoPutnam-Farr, EleanorKronrod, AnnBagchi, RajeshRosario, Ana Babic.Valck Kristine DeBijmolt, Tammo H. A.Lee, JongkukIsaac, Mathew S.Brough, Aaron R.Koukova, Nevena T.Bagarajan, MaheshChintagunta, Praeep K.Riis, JsonSalerno, Anthony.

The increasung amount of electronic word of mouth ( eWOM ) has significantly affected the way consumers make purchases decisions..Printed Journal

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5303
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Exploring the Differences Between Conscious and Unconscious Goal Pursuit
Janiszewski, ChrisLaran, JulianoSalerno, Anthony

People can be aware (conscious) or unaware (unconscious) of an active goal when making a choice. Being aware of a goal enables people to use conscious strategies to identify attributes that are relevant to goal pursuit and to assess the efficacy of the attributes of each choice alternative. For most people, this process encourages the choice of the most goal-consistent alternative. For some peo…

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5303
cover
Attentional contrast during sequential judgments: a source of the number-of-l…
Cooke, Alan D.J.Janiszewski, ChrisWilde, Els De

Conjoint analysis is used to measure the importance of attribute-level trade-offs. A methodological anomaly is the number-of-levels effect; that is, as the number of intervening attribute levels increases, the derived importance weight of an attribute increases. The authors use three studies to show that attentional processes contribute to the number-of-levels effect. When there is an inequalit…

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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
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cover
Transfer-appropriate processing, response fluency, and the mere measurement e…
Janiszewski, ChrisChandon, Elise

The mere measurement of a person's intention to behave has been shown to influence his or her likelihood of engaging in the behavior. The mere measurement effect has been attributed to an increased accessibility of the attitude toward the behavior. Another source of the mere measurement effect may be the redundancy in the cognitive processes used to generate the mere measurement response and th…

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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
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cover
The Influence of avatars on online consumer shopping behavior
Janiszewski, ChrisHolzwarth, MartinNeumann, Marcus M.

Printed Journal

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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
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cover
The Neglect of prescreening information
Chakravarti, AmitavJaniszewski, ChrisUlkumen, Gulden

In several studies, the authors find that information used to screen alternatives becomes less important than information acquired later in the search process simply because it was used to screen. This article shows that the task of screening alternatives (i.e., narrowing down choice options on the basis of some initial information) induces a nonnormative tendency to deemphasize the prescreenin…

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
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